Analytics
Review site traffic and engagement collected by the native analytics system.
Analytics shows how published content is being used, subject to the site privacy and tracking settings.
Date range
Choose a useful reporting period before comparing pages or traffic sources. Short ranges react quickly; longer ranges are better for trends.
Respect privacy settings
Analytics can respect browser Do Not Track and site consent choices. Do not enable optional tracking simply because the report is available.
Admin traffic
Sites can exclude signed-in Admin activity so routine editing and testing does not distort public usage.